Sunday, November 7, 2010

cranial thoughts

THESIS TITLE:
twenty-five to life
[architecture beyond the image]

THESIS TOPIC:
if ornament was a crime of modernity, then imagery is surely a crime of the contemporary. the "fetishization" of the image, or for architecture's sake aesthetics, has played a preeminent role within the contemporary architectural landscape. as this escalates without cultural critique, there will be nothing but seductive imagery and empty, contentless forms that define the architectural profession.

THESIS PREFACE:
over the past thirty to forty years, some will argue even earlier, society became consumed by consumerism. what grew out of capitalist entrepreneurial spirit turned into a pure infatuation for things. the new, the high-tech, the rare, the biggest, the best; people began to judge other people based on material possessions. while good for business, it has bred a culture of superficial beings whose perception of the world is based solely on appearance. on a daily basis, particularly within urban environments, the population is flooded with sensory stimulants to the point of over-saturation. while vision plays a vital role in contemporary society, the remaining senses have become desensitized, ultimately leading to an attitude of indifference toward the deeper understanding of the environment. 

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